Source verification of animals has been a concern in the livestock industry for several decades. Outbreaks and publicity, particularly surrounding BSE (Bovine Spongiform Encephalopathy), have generated intense interest in secure source verification methods and it has become an important global issue attracting the attention of governments and regulatory agencies, food safety agencies, retailers and consumers.
Traceback of animals to farms of origin, tracking the movement of animals from farms to markets and abattoirs, and control of animal movement within and between countries are critical to animal disease control. Reliable, secure identification and source verification systems clearly make quarantine and containment of animal disease possible.
Most livestock tracking systems can only track 80% of the “Farm to Fork” chain… our technology can track 100%
Our technology is perfect for 100% “Farm to Fork” tracing. Using iTRAK®ID livestock identification and traceability system and our ClearView 2 retinal imaging device and auto-capture software, we are creating a tamper-proof livestock identifier then synchronizing with Facial Recognition to deliver livestock identification at a commercial speed from a distance of 3-5 meters plus as a bonus deliver the age, heart rate and temperature of animals. We can successfully track livestock back from the consumer to the producer. Most livestock tracking systems can only track from consumer to processor. This leaves out the entire section of “Producer, Feedlot, Saleyards” on the “Farm to Fork” chain.
Optibrand’s recently formed a joint venture company with FoodFibreTrace Pty Ltd (Australia) with a goal of building a unique platform of ‘Retinal Traceability of Livestock’ globally.
Our platform is based on a traceability ‘superhighway’ that utilizes sensor technology to gather data automatically which reduces the potential errors of human data input.
The first step in building any structure is to establish a ‘SOLID FOUNDATION’ to build your structure.
‘You can’t build anything of strength by starting without a foundation or the structure will fail’.
We are teamed up with SummitView Solutions to provide permanent ID solutions for livestock show traceability.
For more information please contact:
The premiere provider of solutions for livestock show traceability.