Livestock Applications

Source verification of animals has been a concern in the livestock industry for several decades. Outbreaks and publicity, particularly surrounding BSE (Bovine Spongiform Encephalopathy), have generated intense interest in secure source verification methods and it has become an important global issue attracting the attention of governments and regulatory agencies, food safety agencies, retailers and consumers. 

Traceback of animals to farms of origin, tracking the movement of animals from farms to markets and abattoirs, and control of animal movement within and between countries are critical to animal disease control. Reliable, secure identification and source verification systems clearly make quarantine and containment of animal disease possible.

Demand for secure source verification systems will continue as consumers, retailers, vertically integrated programs and governments expect dramatic improvements in food safety, animal welfare, environmental protections and health management.


Secure identification and source verification are important not only for disease control programs, but also for effective overall livestock management programs.

  • Assure food safety

  • Provide high quality brand name retail meat products

  • Assist in business-to-business transactions involving livestock

  • Support quality assurance claims (e.g., meat is from animals that have never received hormones or antibiotic growth promotants)

  • Cost-effectively manage businesses all along the production chain 

  • Prevent fraud in animal subsidy programs.

Food Fibre Trace Global Pty Ltd (FFTG) Now iTRAK


Optibrand's recent joint venture company with FoodFibreTrace Pty Ltd (IP holders of traceability software) with a goal of building a unique platform of ‘Retinal Traceability of Livestock’ globally.

Our platform is based on a traceability ‘superhighway’ that utilize sensor technology to gather data automatically which reduces the potential errors of human data input.

The first step in building any structure is to establish a ‘SOLID FOUNDATION’ to build your structure. 

‘You can't build anything of strength by starting without a foundation or the structure will fail’.

Looking for Livestock Show and 4H Solutions?