Security
The system is secure - the date, location and identification information is tamper-proof. In addition, there is virtually no possibility of misidentifying an image.

Ease, Speed
Capturing the retinal image via an OptiReader® device is fast, accurate and easy. Data can be transferred, stored and recalled in fractions of a second.

Cost Effectiveness
Not only is the Optibrand system the most robust method of identification and secure source verification, it is also the most cost effective. The aggregate cost of several images per animal is less than the current cost for one electronic ear tag.

Supports Business Chain Management
There are several points in the movement of livestock along the production chain where accurate identification is needed- from birth to feedlot to processing and ultimately to the consumer. At all points, the Optibrand system can easily be integrated.

Adds Value to Management Practices
The system allows for paperless tracking and storage of individual health records, performance data, management practices and more. Tracing genetic effects from birth to slaughter or positively identifying cloned animals are all possible with the Optibrand system.

Humane and Non-Invasive
Using the OptiReader® device to capture the retinal image requires virtually no contact with the animal.

No Contaminants
Using the OptiReader® device does not introduce contamination hazards into the food supply chain. There are no tags, chips or boluses to lose or replace.

Customizable
The system allows customized features to be added to meet the unique needs of your business.